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    <title>玩具行业现状分析</title>
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          <p><span>玩具行业现状：</span></p>
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          <p><span>1 玩具行业数字化能力差，很多还在传统领域，数据互联没有打通，经销商还在通过表格等方式发生业务合作。</span></p>
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          <p><span>2 创新能力差，用户的需求分析出在较为原始阶段。玩具属于非刚需，需要创造需求；</span></p><p><span style="color:#BCBCBC;">如何创造痛点：</span></p><p><span style="color:#BCBCBC;">a 用途化迎合个性化痛点。四驱车、指尖陀螺；</span></p><p><span style="color:#BCBCBC;">b 在原有产品做微创新；</span></p><p><span style="color:#BCBCBC;">c 深入场景了解需求；</span></p><p><span><br></span></p>
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          <p><span>3&nbsp; 智能玩具：75%的增速远超 传统玩具6%的增速。</span></p>
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          <p><span>4 玩具粘性不高，伴随年龄的增长，会选择不同的玩具，没有形成品牌。大品牌是靠着IP及市场效应。</span></p>
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          <p><span>5 当前年代85-95的孩子偏多，父母更加开放，更加注重品质及智能。</span></p>
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